Money coming in says I've made the right marketing decisions.

The most valuable thing you can make is a mistake - you can't learn anything from being perfect.

We can learn from IBM’s successful history that you don’t have to have the best product to become number one. You don’t even have to have a good product.

With bundled machines you can throw away the hardware and keep the software, and it’s still a good buy.

There’ll be a special place in hell for the tape back-up people.

This is the ultimate con game – I’m having fun and people pay me to do it.

The guy who knows about computers is the last person you want to have creating documentation for people who don’t understand computers.

I take what I see work. I’m a strict believer in the scientific principle of believing nothing, only taking the best evidence available at the present time, interpreting it as best you can, and leaving your mind open to the fact that new evidence will appear tomorrow.

Money coming in says I’ve made the right marketing decisions.

The future lies in designing and selling computers that people don’t realize are computers at all.