Many past products advertised in old publications can be profitably promoted all over again. Sometimes, just by giving them a new twist or modern application, you'll hit a real winner.

The criteria, the only rule you should follow - the only rule - is to never touch a product or service unless, every time it is sold, part of the profit has to come back to you.

A lot of magic happens when you put out a publicity release. I have launched many products with the money I got back from my publicity release.

Expose yourself to the products and promotions of other manufacturers, and your own field of new ideas will greatly increase.

I believe the classified section of a newspaper - especially the 'Business Opportunities' column - can tell you more about your city 'business-wise' than any other publication.

Making $30,000 on my first business deal was exciting, but not as exciting as the sudden knowledge that I did not have to work for anyone again.

Starting in business is like getting married... there is really no good time and no bad time. The time is now.

When I returned to the United States after three years of World War II service, my total assets consisted of one wife, one small daughter, $276 in the bank, and an idea. The idea was for an export business to supply items badly needed everywhere in Europe.

You can have the best product in the world, you can have the best motivation in the world, you can have best education in the world, you can have all the money in the world - but if you don't have direction, you'll never go anywhere.

For products with revision possibilities, there is no better source available than a company going out of business!