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Alan Siegel
17quotes
Alan Siegel: A Pioneer in Design and Innovation
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Full Name and Common Aliases
Alan M. Siegel is widely recognized as a leading figure in the field of design and innovation.
Birth and Death Dates
Born on August 9, 1928, and passed away on February 20, 2012, Alan Siegel left an indelible mark on the world of design.
Nationality and Profession(s)
A native American, Siegel was a renowned designer, innovator, and author. His work spanned multiple disciplines, including typography, branding, and corporate identity.
Early Life and Background
Growing up in New York City, Siegel developed an early interest in art and design. He attended Cooper Union School of Art, where he honed his skills as a designer. After completing his studies, Siegel began working for various design firms before eventually starting his own practice.
Major Accomplishments
Siegel's career was marked by numerous milestones, including:
Developing the iconic AT&T logo and creating a visual identity system that has become synonymous with the brand.
Redesigning the American Express logo and helping to modernize the company's image.
* Serving as a consultant for various corporations, including General Motors, IBM, and Coca-Cola, where he contributed to the development of their branding strategies.
Notable Works or Actions
Siegel was not only a prolific designer but also an influential author. His books on design, such as _"The Elements of Visual Design"_ and _"Designing Business: A Guide to Creating and Sustaining Successful Design Strategy"_, are considered classics in the field. Additionally, he held key positions within various industry organizations, including serving as president of the American Institute of Graphic Design (AIGA).
Impact and Legacy
Alan Siegel's impact on design extends far beyond his numerous projects and publications. He played a pivotal role in shaping the field of visual communication and inspiring future generations of designers. His contributions to branding, typography, and corporate identity have left an enduring legacy that continues to influence contemporary design practices.
Why They Are Widely Quoted or Remembered
Siegel's work and ideas are widely quoted due to their profound impact on modern design. As a pioneer in the field, he helped raise awareness about the importance of effective branding and visual communication. His innovative approaches to design continue to inspire designers today, making him an influential figure in the world of creativity and innovation.
As a designer, innovator, and author, Alan Siegel's contributions have left a lasting impact on the design industry.
Quotes by Alan Siegel

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I'm very interested in working with nonprofits, people in education, medicine, people who are doing things to improve the world and who don't have the money to come to Siegel+Gale for help.

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I don't think any business has to give up legal protections in order to simplify. The main consideration is that whatever protection, rights and remedies a corporation wants, they should be put in terms that are understandable to the consumer.

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I love the interaction with different kinds of people. I like to shake things up, make a difference.

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We help companies leverage all of their communications and expenditures in their communications behind simple, focused, clear, compelling messages.

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We helped them define what Harley stood for and build Harley positioning and build a licensing program that really reflected the brand.

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What Republicans need to do is to go back to their roots - starting with Lincoln - and remind the nation that they are the party of national growth, racial equality and unity of purpose. These Lincolnian themes will serve Republicans - and the nation - much better than becoming the party on the lookout for the supposed rat head of higher taxes.

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Too many politicians are shifting the critical themes of our national conversations from a 'big ideas' American Brand Platform to narrowly focused, polarizing sound bites that put party philosophy before what used to be heralded as the common good. These ideas, more often than not, divide us rather than serve to bind us.

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Wal-Mart isn't the only company making corporate contributions. Several companies are actively contributing. At the end of the day, this company still has a very steep hill to climb because its problems are too endemic.

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Our national purpose, not our party differences, must define the American Brand. We must change the conversation from one centered around what defines our differences to one that hangs a lantern on what binds us, supports our collective well being and makes us all stronger and more productive as a result.
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