The frustrating thing is that the general public thinks that it's just a tub that goes down a track.

I'm having so much fun watching these guys have fun. What's incredible is they were bettering their times by a couple of seconds a run. That's how fast these guys were learning. And not only were they bettering their times, they were becoming more and more competitive. They are so into it.

Vibration uses energy. So you have to find ways to control vibration.

You have to use a lot of high-tech principles.

We're trying to bring more awareness to our sport to the rest of the auto racing community. These guys are going to go back and tell a story about how awesome this sport is and how much fun they had. And hopefully, that's going to help our cause because we need something or we'll have to give up.