Your principles are your true north because they instruct how you will handle every situation, especially when there is no easy choice.

What matters is how the people who work for your company interpret your values and put them into action.

Lovable products, services, and companies are disrupting entire industries. They are changing the world.

Lovability — the capacity to earn genuine, heartfelt love and loyalty from customers — is the secret ingredient that propels a select few organizations ahead and leads not only to consistent growth and profitability but sustainable happiness for everyone involved.

Commerce does not have to be a ruthless, brutal enterprise that damages people’s lives. It can be a source of happiness, healing, and hope.

Caring and a sense of purpose evoke better performance than pressure and fear. The idea that only obsessive egomaniacs can produce breakthroughs is nonsense.

If your customers love you, they will not only remain fiercely loyal but become your most powerful marketing asset. Lovability is the greatest predictor of business success.

Love is the surprising emotion that company builders cannot ignore.