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Brian Wansink


#### Full Name and Common Aliases
Brian William Wansink is a prominent American food psychologist, author, and educator.

Birth and Death Dates


Born on September 9, 1960; deceased on August 8, 2021.

Nationality and Profession(s)


American - Food Psychologist, Author, Educator

Early Life and Background


Brian Wansink was born in 1960 in the United States. Growing up, he developed an interest in food and eating behaviors. He pursued a career in psychology to understand these phenomena. Wansink received his Bachelor's degree from Stanford University in 1982, his Master's degree from the University of North Carolina at Chapel Hill in 1985, and his Ph.D. from Penn State in 1990.

Major Accomplishments


Wansink's work has been groundbreaking in understanding how people interact with food. His research focuses on factors influencing eating behavior, including portion sizes, packaging, and marketing strategies. Key findings include:

The "bottomless bowl" effect: People eat more when served from a larger container.
The "social norm influence": Eating habits are shaped by social norms and peer pressure.

Notable Works or Actions


Wansink has published several books on food psychology, including "Mindless Eating" (2006) and "Slim by Design: Mindless Eating Solutions for Everyday Life" (2014). He has also developed the "food lab," an experimental kitchen at Cornell University where students can design and test innovative food products.

Impact and Legacy


Wansink's work has had a significant impact on the field of food psychology. His research has been applied in various settings, including schools, workplaces, and restaurants. He has also inspired new approaches to public health initiatives and policy-making.

Why They Are Widely Quoted or Remembered


Brian Wansink is widely quoted for his insights into eating behavior and his innovative approach to understanding the psychology of food consumption. His work challenges conventional thinking on nutrition and obesity prevention, offering practical solutions for individuals and organizations seeking to promote healthier eating habits.

Quotes by Brian Wansink

Yet the heavier a person was – American or French – the more they relied on external cues to tell them when to stop eating and the less they relied on whether they felt full.13.
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Yet the heavier a person was – American or French – the more they relied on external cues to tell them when to stop eating and the less they relied on whether they felt full.13.
Just as we can’t tell how much we’ve eaten simply by relying on internal cues, we can’t really tell how much we’ve gained or lost without some external benchmark.
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Just as we can’t tell how much we’ve eaten simply by relying on internal cues, we can’t really tell how much we’ve gained or lost without some external benchmark.
In other words, volume trumps calories. We eat the volume we want, not the calories we want.
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In other words, volume trumps calories. We eat the volume we want, not the calories we want.
People were almost twice as likely to reach for a comfort food when they were happy than when they were sad.
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People were almost twice as likely to reach for a comfort food when they were happy than when they were sad.
There’s only one thing that’s strong enough to defeat the tyranny of the moment. Habit.
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There’s only one thing that’s strong enough to defeat the tyranny of the moment. Habit.
Is It Baby Fat or Real Fat? The answer partly depends on the parents. A study of 854 Washington State children under three years old showed that a child is nearly three times as likely to grow up obese if one of his parents is obese. If you’re overweight, your child has a 65–75 percent chance of growing up to be overweight. So, is that little paunch on your fourth grader baby fat? Not if you’re sporting the same paunch.
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Is It Baby Fat or Real Fat? The answer partly depends on the parents. A study of 854 Washington State children under three years old showed that a child is nearly three times as likely to grow up obese if one of his parents is obese. If you’re overweight, your child has a 65–75 percent chance of growing up to be overweight. So, is that little paunch on your fourth grader baby fat? Not if you’re sporting the same paunch.
We can turn the food in our life from being a temptation or a regret to something we guiltlessly enjoy. We can move from mindless overeating to mindless better eating.
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We can turn the food in our life from being a temptation or a regret to something we guiltlessly enjoy. We can move from mindless overeating to mindless better eating.
As long as we believe it is food that causes us to overeat, we are lost. Television, friends, and weather seem pretty unrelated to what we eat. That’s why they have such a powerful effect on us.
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As long as we believe it is food that causes us to overeat, we are lost. Television, friends, and weather seem pretty unrelated to what we eat. That’s why they have such a powerful effect on us.
It’s about as close to an established fact as things get in the social sciences: People who watch a lot of TV are more likely to be overweight than people who don’t.
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It’s about as close to an established fact as things get in the social sciences: People who watch a lot of TV are more likely to be overweight than people who don’t.
The best diet is the one you don’t know you’re on.
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The best diet is the one you don’t know you’re on.
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