They've managed to stay ahead of this wellness trend that could have caused a huge backlash with people just stopping eating chips period.

They've been putting a ton of money into their marketing and we're starting to see the fruits of that spending.

Coke relies on soft drinks for this huge piece of their business and those products have been in a secular decline and that's where Coke makes its money.

If it didn't have Gillette, Procter & Gamble would be in a tougher spot.