Daniel Yankelovich
Daniel Yankelovich
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Full Name and Common Aliases
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Daniel Yankelovich was born on June 6, 1924, and commonly known by his initials D.Y.
Birth and Death Dates
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Born: June 6, 1924
Passed away: December 22, 2017
Nationality and Profession(s)
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Daniel Yankelovich was an American opinion researcher, market analyst, and public intellectual. His work spanned multiple disciplines, including sociology, psychology, economics, and politics.
Early Life and Background
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Yankelovich's early life laid the foundation for his future endeavors. Born in Russia to Jewish parents, he immigrated with his family to the United States at a young age. Growing up in New York City, Yankelovich developed an interest in social sciences and economics. He attended Harvard University, where he earned his Bachelor's degree in 1944.
Major Accomplishments
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Daniel Yankelovich made significant contributions to various fields throughout his career:
Market Research Pioneer: Yankelovich co-founded the market research firm Daniel Yankelovich Inc. (now part of Millward Brown), which became a leading provider of consumer insights and opinion polling.
Public Intellectual: As a public intellectual, Yankelovich was known for his thought-provoking writings on social trends, politics, and culture. He wrote several books, including "Changing Values and Public Policy," which explored the implications of shifting societal values on policy decisions.
Social Critic: Throughout his career, Yankelovich offered insightful critiques of modern society, questioning the impact of technology, consumerism, and individualism on human relationships.Notable Works or Actions
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Some of Yankelovich's notable works include:
"Changing Values and Public Policy": This book, published in 1968, examined how changing societal values influence public policy. It became a seminal work in the field of opinion research.
"The Yankelovich Monitor": Launched in 1982, this publication provided regular updates on American attitudes toward politics, business, and social issues.Impact and Legacy
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Daniel Yankelovich's influence extends far beyond his market research firm or individual writings. His contributions to the field of opinion research have shaped how organizations understand their customers and the public at large:
Informed Decision-Making: By providing actionable insights through surveys and polls, Yankelovich helped businesses and policymakers make informed decisions based on data-driven understanding of public attitudes.
Social Commentary: As a social critic, Yankelovich inspired others to examine the consequences of modern society's focus on technology, consumption, and individualism.Why They Are Widely Quoted or Remembered
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Daniel Yankelovich is widely quoted or remembered due to his:
Pioneering Work in Opinion Research: As a trailblazer in market research, he laid the groundwork for how organizations gather and interpret public opinion.
* Thought-Provoking Writings: Through his books and articles, Yankelovich stimulated discussions on social trends, politics, and culture, leaving a lasting impact on American society.
As a visionary in both market research and social commentary, Daniel Yankelovich continues to inspire new generations of researchers, writers, and thinkers. His contributions serve as a reminder of the importance of understanding public attitudes and values in shaping policy decisions and fostering a more empathetic society.
Quotes by Daniel Yankelovich
Americans are quite skeptical about the goal of promoting democracy. People feel it’s a desirable goal, but, from a commonsense point of view, both Republicans and Democrats have come to the conclusion that democracy is something that countries can only come to on their own.
Today, cultural and legal changes mean that individuals expect and demand a voice in decisions that affect their lives and often they have the power to undermine those decisions if they aren’t allow their voice.
Americans are broadly uneasy about the quality of our relations with the rest of the world, especially Muslim nations,
The oil-dependency issue now meets all the criteria for having reached the tipping point: an overwhelming majority expresses concern about the issue, the intensity of the public's unease has reached significant levels, and the public believes the government is capable of addressing the issue far more effectively than it has until now.
The questions reveal widespread doubts about the country's current course. But there is no consensus on which direction to take.
The act of collaboration must start with dialogue. You cannot build relationships without having an understanding of your potential partners, and you cannot achieve that understanding without a special form of communication that goes beyond ordinary conversation.
Today, cultural and legal changes mean that individuals expect and demand a voice in decisions that affect their lives and often they have the power to undermine those decisions if they aren't allow their voice.
Americans are quite skeptical about the goal of promoting democracy. People feel it's a desirable goal, but, from a commonsense point of view, both Republicans and Democrats have come to the conclusion that democracy is something that countries can only come to on their own.