(Children) still cannot tell the difference between fantasy and reality until about 8. That is why they believe in Santa Claus, the Tooth Fairy and monsters under the bed.

Do we really want 6-year-olds to become street fighters?

We're worried about violence being marketed to children as fun and entertaining, ... Our list is a little different this year because it highlights the 'brands' that are marketed to children through a combination of toys, video games, DVDs and other items.

Toys that glorify violence encourage children to act out that violence -- violence which appears fun, cool and amusing,

Like Teenage Mutant Ninja Turtles, this is another television-generated brand with the message that the best way to solve problems is through violence,

overwhelmingly to a causal connection between media violence and aggressive behavior in some children.

Our children are now moved along from the cartoon violence in 'Ninja Turtles' to the cold-blooded murder in 'The Matrix Reloaded' in just a few short years,