David Rogers
David Rogers
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Full Name and Common Aliases
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David Rogers is often cited as one of the most influential figures in marketing research and strategy development. His full name is David E. Rogers, with "E" standing for Edwin.
Birth and Death Dates
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Born on July 28, 1923, David Rogers passed away on January 27, 1994.
Nationality and Profession(s)
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Rogers was an American academic and marketing expert. Throughout his career, he held various roles in academia and industry, primarily focusing on the intersection of business, communication, and social change.
Early Life and Background
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Growing up during the Great Depression had a significant impact on Rogers' worldview and professional pursuits. Born into a working-class family in New York City, he was exposed to the economic struggles faced by many Americans at that time. These formative experiences likely shaped his future research interests in consumer behavior, social change, and marketing.
Rogers received his Bachelor's degree from Fordham University in 1946. He went on to earn his Master's degree from Columbia University in 1951 and his Ph.D. from New York University in 1960.
Major Accomplishments
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David Rogers' career can be broadly categorized into three distinct areas: academia, consulting, and publishing. Some of his most notable achievements include:
Developing the "Diffusion of Innovations" theory: This groundbreaking work examines how new ideas or technologies spread through social networks and communities.
Founding the Diffusion Studies Program at New York University: Rogers created this program to focus on the study of innovation adoption, which became a hub for interdisciplinary research in marketing, sociology, and communications.
Publishing influential books on marketing and social change: His writings, such as "Diffusion of Innovations" (1962) and "Communication of Innovations: A Cross-Cultural Approach" (1971), are still widely read today.Notable Works or Actions
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Rogers' work extended beyond academia. He was a sought-after consultant for organizations looking to implement innovative strategies and improve their social impact. His expertise spanned various sectors, including healthcare, education, and technology.
One notable example of his applied research is the "Diffusion of Innovations in Healthcare" project. Rogers worked with medical professionals to develop effective communication strategies for introducing new treatments and technologies into clinical practice.
Impact and Legacy
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David Rogers' contributions to marketing and social change have had a lasting impact on various fields:
Innovation Adoption: His research provided a foundational framework for understanding how individuals and communities adopt new ideas, products, or services.
Marketing Strategy Development: Rogers' work on the diffusion of innovations has influenced the development of marketing strategies in both business and non-profit sectors.
Interdisciplinary Collaboration: He promoted collaboration between academics from diverse backgrounds (marketing, sociology, communications), creating a legacy that continues to inspire cross-disciplinary research.
Why They Are Widely Quoted or Remembered
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David Rogers is widely quoted and remembered for his pioneering work on the diffusion of innovations. His theories and models have been applied in numerous contexts, including marketing, public health, education, and technology.
Quotes by David Rogers
It's great to have the potential to make the state tournament. But the goal is to win state.
It is very possible before the Human Life Amendment gets to the Supreme Court that another justice might also retire.
A state version of the Human Life Amendment has never been attempted. We believe, as the pro-life movement has always believed ... that the legal recognition of unborn children using a constitutional process would resoundingly overturn Roe. v. Wade.
We are very happy with the decision and feel it was very just. It was unfortunate we had to spend tens of thousand of dollars and years to reach that point.
To win by that caliber of points, it's just impressive. We've given credit to our defense all season, but we'll hand it to the offense tonight.
We are organizing and training church and civic groups throughout the state to carry out a targeted door-to-door petition drive.
I felt like I'd built a great program at Ryan, and I didn't want to just take any job. I felt like we could fight for a state championship year after year.
