Donald Norman
Donald Norman
================
Full Name and Common Aliases
Donald Arthur Norman is a renowned American cognitive scientist, usability expert, and former vice president of Apple Inc. He is commonly known for his work on user-centered design, emotional design, and the concept of "user experience" (UX).
Birth and Death Dates
Born on May 25, 1943, in Whittier, California, USA.
Nationality and Profession(s)
Norman holds American nationality and is a cognitive scientist by profession. He has also worked as an author, designer, and consultant throughout his career.
Early Life and Background
Donald Norman grew up in a family of modest means in Southern California. His interest in design and technology was sparked at a young age, and he went on to study psychology and engineering at the University of Pennsylvania. After completing his graduate studies at the University of Pennsylvania and Harvard University, Norman began his academic career as a professor of cognitive science.
Major Accomplishments
Norman's work has had a profound impact on the field of design, particularly in the areas of user-centered design and emotional design. He is credited with developing the concept of "user experience" (UX) and coining the term to describe the holistic interaction between users and products.
Some of his notable accomplishments include:
Developing the GOMS (Goals, Operators, Methods, and Selection rules) model for describing human-computer interactions
Co-founding the Nielsen Norman Group with Jakob Nielsen in 1993
Serving as vice president of Apple Inc. from 2005 to 2011Notable Works or Actions
Norman has written several influential books on design and user experience, including:
"The Design of Everyday Things" (1988)
"Emotional Design: Why We Love (or Hate) Everyday Things" (2002)
"Living with Complexity" (2010)
He has also been a vocal advocate for the importance of user-centered design and emotional design in product development.
Impact and Legacy
Donald Norman's work has had a lasting impact on the field of design, influencing generations of designers, researchers, and product developers. His concept of user experience has become a cornerstone of modern design practice, and his books have been widely read and adopted by professionals and students alike.
Why They Are Widely Quoted or Remembered
Donald Norman is widely quoted and remembered for his insightful writings on design, technology, and human behavior. His work continues to inspire designers, researchers, and product developers around the world, and his legacy as a pioneer in the field of user-centered design remains unchallenged.
As a thought leader in the field of UX, Norman's quotes often appear in articles, blogs, and books on design and technology. His expertise and insights have been sought by major media outlets, including The New York Times, Wired, and Forbes.
Quotes by Donald Norman
How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
This forward-looking index indicates broad optimism that the expansion of manufacturing activity will continue throughout the year.
This forward-looking index points to continued expansion in most manufacturing industries.
Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.
While a few manufacturing industries--in particular, the auto industry -- face challenges, the overall manufacturing sector appears to be on very solid footing for at least the near term.
Just 8% of the respondents reported that backlogs are down from last year, while 66% said that backlogs are higher.
I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.