For the last couple of years, there have been some spots left up in the air on a distressed basis. But the game continues to be one of the most efficient ways to generate quick awareness among a broad audience, particularly those who don't watch a lot of TV during the year. So even at its high price, it continues to be attractive.

I called the county attorney. It meets the legal test.

I don't see any end to the upward spiral.

I'm sure there's a lot of sales managers smiling big smiles this morning, ... It could send spot prices up 20 percent over expected rates and it could bring in anywhere between a low of $30 million to a high in the 70's of incremental ad spending.

They hit a low on their pricing and discounting about three years ago. This was the first year they began to capitalize on that creativity.

It seems almost inevitable that there is some fall off from broadcast to cable, but whether it's anything meaningful is a big question. Advertisers going into the season will probably estimate it pretty close to ABC's last year numbers.

It's a major step in collapsing the traditional 'You can only watch it when we tell you can watch it

It's a big win in their efforts to remain competitive. When you're No. 3 in prime time, you're looking at a whole bunch of different needs and issues than when you're No. 1.

They're trying to eat up every good idea that comes along. It's ruining the television network marketplace for everyone.

As opposed to alienating her from her constituency, I think (going to prison) connected her to it.