There's a large overlap between Larry's aesthetic and our programmingan awareness of the past, both the Waverly's and the neighborhood's. It feels personal and, on some level, homemade.

Once you get the acclaim, you're probably in the middle of a run.

To be honest, I think that other than the foreign language and documentary categories, it's nearly impossible for someone smaller than a mini-major, like USA Films, who can mount a campaign to get considered.

We have to be very aggressive and creative in how we get our movies out theatrically. The main problem we confront is how expensive print advertising is and how do we get around buying big print ads.

That's been a real boon for us this year. Like 'George Washington,' we couldn't have afforded it.