Julian Treasure
Julian Treasure
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Full Name and Common Aliases
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Julian Treasure is a British author, speaker, and sound expert who has written extensively on the importance of listening in modern life.
Birth and Death Dates
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Born: 1958 (exact date not publicly disclosed)
Note: As of this writing, Julian Treasure is still alive.
Nationality and Profession(s)
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Nationality: British
Profession(s): Author, Speaker, Sound Expert
Julian Treasure's work as a sound expert has spanned over four decades. He is known for his research on the impact of sound on human behavior and emotions.
Early Life and Background
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Treasure grew up in England with a passion for music and sound. His early interest in acoustics led him to study at the University of Bristol, where he earned his degree in Sound Engineering. This foundation laid the groundwork for his future work as a sound expert.
Throughout his life, Treasure has been fascinated by the ways in which sound influences our emotions, behavior, and well-being. He has spent years researching and experimenting with various sounds to understand their effects on human psychology.
Major Accomplishments
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Treasure's accomplishments are numerous:
Sound Consultant: Treasure worked as a sound consultant for several major music labels, including Sony Music and Universal Records.
Author: He wrote the book "How to Make People Like You in 90 Seconds or Less," which offers practical advice on effective communication and networking skills.
TED Speaker: In 2011, Treasure gave a popular TED Talk titled "5 Ways to Listen Better." The talk has been viewed over 20 million times.Notable Works or Actions
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Some of Treasure's notable works include:
"13 Things That Don't Make Sense": This book explores the power of sound and how it affects our emotions, behavior, and relationships.
"How to Be Heard": In this book, Treasure shares practical advice on effective communication and public speaking.Impact and Legacy
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Treasure's work has had a significant impact on various fields:
Communication: His research on listening and speaking skills has helped many individuals improve their communication skills.
* Mental Health: Treasure's emphasis on the importance of sound in mental health has inspired a new wave of interest in sound therapy.
Why They Are Widely Quoted or Remembered
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Treasure is widely quoted for his insightful commentary on the power of sound and its impact on human behavior. His TED Talk "5 Ways to Listen Better" remains one of the most-watched talks in the history of the platform.
In addition to his written works, Treasure's engaging public speaking style has made him a sought-after speaker on topics related to communication, listening, and sound.
Quotes by Julian Treasure
Music is made to be listened to, so you immediately have an issue where you're playing it in the background like wallpaper. Music doesn't want to behave like that.
Most people think it's a linear relationship: I speak, you listen. Actually, it's a circle, because the way you listen affects how I speak, and the way I speak affects the way you listen.
In a room full of 60 to 70 people which is open plan and absolutely quiet, it's very intimidating to make a phone call. And if you do so, you're upsetting about 15 to 20 people because they're put off by your phone call.
People often mistake our mission at The Sound Agency for a crusade for silence, but actually, silence is in many ways just as bad as too much noise.
We experience every space in five senses, so it's strange that architects design just for the eyes.
It would be some sort of shock horror story if a child left school unable to read or write. But we do not teach explicitly, or test in the main, either speaking or - much more importantly - listening.
Conscious listening is very largely overlooked in the mainstream of education. It's such an important skill in life. And yet we expect children to pick it up from home or from peers informally.
You or I never buy an Intel product explicitly, and yet their sonic logo is far better known and more powerful than its visual equivalent. It's probably worth hundreds of millions of dollars.
A sonic logo on its own isn't going to do very much. We get frustrated with smaller brands who come to us and say, 'We need a bing-bong'. You just can't encapsulate a brand for £500 in a three-second sound. It doesn't work.