The ultimate purpose of a company is to create amazing value for customers and all of its stakeholders. With so much value created, a company is way more profitable in the long term

Ensure that value is created for all stakeholders – customers, employees, partners, society, and investors – simultaneously

Create new ways to reach your customers

Shifts start as small moves inside an existing business model that evolve into entirely new ways of creating value and relevance

To succeed, you must adopt a mindset that is open to exploration and continually searches for (unmet) customer needs and contextual changes in the business, technology, regulatory, and competitive landscape

What can you gamify to make it more fun, addictive, and effective?

Where can you be extraordinary? What commitment can you make to solve a huge problem for the masses?

Whether the grand challenge you plan to address is global in nature or affects only your industry, what’s clear is this: if you don’t address it, someone else will

Customers first, always