A lot of times, you see everyone's highlight reels because of social media. You don't know the work that went into getting to that point. This is something that's going to take time, hard work, and you have to be dedicated towards your craft.

The blueprint, for me, was having an understanding of self because this business will try to make you somebody other than yourself or make you change with the times. A lot of times, people will want you to do everything for free, work for free, to be down to do this after you paid your dues.

I don't have family in this business. I had two parents that loved me, that worked 24-7, and this is what instilled hard work in me. So you hear the stories about my upbringing, my religion.

For me, for a very long time, I was in denial because when you say you're sad or you're overwhelmed, we consider it whining or complaining. People say, 'Count your blessings,' and it's like, 'Yeah, I am, but I'm still sad. Something is wrong with me.' I had to acknowledge it.

People see your life on social media, and they say, 'Oh my gosh, it's perfect,' and I'm like, 'No, every day, it's not even just a struggle: it's something new, and it's a new challenge to make sure that I'm mentally stable and healthy and that I'm okay.' It was just great to finally get it out and talk about it.

People go to their jobs and hate it every day, but they have great ideas. Put that same time and effort into something you love - it really starts with being honest with yourself.

What are you doing to magnify and grow your business? What are you doing for yourself? You have to self-motivate. I had to learn a million things on Google until I was able to meet people who I could partner with for help.

That's the wonderful thing about picking and choosing who we want to work with, because I've been in situations where I've worked with someone, and they thought they were gonna be on the cover of 'XXL' in two months. I'm like, 'That's not how it works.'

The assistants, the managers, the PR, the person whose coordinating, the person in production - those are the people I loved communicating with and building network relationships with.

I fell in love with hip-hop a little bit late; I grew up on Another Bad Creation and Kris Kross. But my mom got me a TV in my room, and I remember seeing Biggie's 'Give Me One More Chance,' and I was like, 'Oh, this is how a house party looks!' I really, really fell in love with it when Tupac created 'Dear Mama.'