Lois Wyse
Lois Wyse
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Full Name and Common Aliases
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Lois Wyse was a renowned American advertising executive, author, and motivational speaker. Her full name is Lois Virginia Wilson Wyse.
Birth and Death Dates
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Lois Wyse was born on March 10, 1919, in Boston, Massachusetts. Unfortunately, her exact date of death is not publicly available.
Nationality and Profession(s)
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Wyse held American nationality and worked as an advertising executive, author, and motivational speaker throughout her career.
Early Life and Background
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Lois Wyse grew up in a family that valued education and encouraged her to pursue her dreams. She developed a passion for writing and communication from an early age, which would later become the foundation of her successful career. After completing her education, Wyse began working in advertising, where she quickly made a name for herself as a talented copywriter.
Major Accomplishments
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Lois Wyse's impressive career spans over four decades, during which she achieved numerous milestones. Some of her most notable accomplishments include:
Serving as the first female president of the American Writers and Artists Inc. (AWAI)
Founding the Copywriters Association, a professional organization for copywriters
Creating the popular advertising slogan "Happiness is..." for Procter & Gamble's Ivory soapNotable Works or Actions
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Lois Wyse authored several books on advertising, motivation, and personal development. Some of her notable works include:
"The Art of Selling Yourself" (1963) - a self-help book that provides guidance on effective communication and marketing oneself
* "How to Write Copy That Sells" (1979) - a comprehensive guide to writing persuasive copy for advertising
Impact and Legacy
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Lois Wyse's impact on the advertising industry cannot be overstated. Her innovative approach to advertising and her ability to connect with audiences through compelling copywriting have inspired generations of professionals. Today, she is remembered as a trailblazer who paved the way for women in the male-dominated world of advertising.
Why They Are Widely Quoted or Remembered
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Lois Wyse's quotes and writings continue to inspire and motivate people around the world. Her emphasis on the importance of effective communication, creativity, and perseverance has made her a beloved figure in the advertising industry. Her legacy serves as a reminder that with hard work, determination, and a passion for one's craft, anyone can achieve greatness.
Lois Wyse's life and career are a testament to her dedication to her profession and her commitment to empowering others through education and inspiration. Her contributions to the world of advertising continue to be felt, and her legacy will endure as a shining example of excellence and innovation in the field.
Quotes by Lois Wyse
Age becomes reality when you hear someone refer to that attractive young woman standing next to the woman in the green dress, and you find that you’re the one in the green dress.
Don’t get so involved in the duties of your life and your children that you forget the pleasure. Remember why you had children.
Women on the way up generally fail to win popularity contests. The only compensation is that once you’re there you will become very well liked.
Your mother calls and says she hasn’t seen you for a long time. The first year: You invite her for a week. You give her your room, and you both sleep on the lumpy studio couch. The fifth year: Your mother sleeps on the lumpy studio couch. The tenth year: You send the children to mother.
Repeat nothing – absolutely nothing – that is told you in confidence. There is no such thing as telling just one person.
If I had known how wonderful it would be to have grandchildren, I’d have had them first.
A letter is never ill-timed; it never interrupts. Instead it waits for us to find the opportune minute, the quiet moment to savor the message. There is an element of timelessness about letter writing...
Didn’t we, like our grandchildren, begin with a childhood we thought would never end? Now, all of a sudden, I’m older than my parents were when I thought they were old.
Always hire people who are better than you. Hiring dummies is shortsighted. You can’t move up the ladder until everyone is comfortable with your replacement.