Marty Neumeier
Marty Neumeier
Full Name and Common Aliases
Marty Neumeier is an American author, designer, and business consultant who has also written under the alias "Marty".
Birth and Death Dates
Born on April 25, 1948, in the United States.
Nationality and Profession(s)
American. Author, designer, and business consultant.
Early Life and Background
Neumeier grew up in a family that encouraged creativity and entrepreneurship. His father was an engineer, and his mother was a schoolteacher. He developed a passion for art and design at an early age, which eventually led him to study fine arts at the University of California, Berkeley.
Major Accomplishments
Marty Neumeier has had a distinguished career in business consulting and design. His contributions include:
Developing the concept of "brand identity" and coining the term "brand essence"
Founding Lippincott & Margulies (now known as Lippincott), a renowned brand consulting firm, which was later sold to Interbrand
Serving as Chief Brand Officer at Meta Design (a design consultancy now part of Accenture Interactive)Notable Works or Actions
Some notable works and actions include:
The Art of Possibility : This book, co-authored with Rosamund Stone Zander, focuses on business strategies and leadership techniques.
Zag: The Number One Strategy for Becoming the Best in Your Industry : In this book, Neumeier explores how to create a distinctive brand identity by challenging conventional wisdom.
The Designful Company: This work emphasizes the importance of design thinking in business.
Impact and Legacy
Marty Neumeier's influence on branding and design is undeniable. His ideas have reshaped the way businesses approach brand identity, strategy, and innovation. Through his writings, speaking engagements, and consulting work, he has inspired countless professionals to think creatively about their roles within organizations.
Why They Are Widely Quoted or Remembered
Marty Neumeier's quotes are often sought after because of his insightful perspectives on branding, design, and business strategy. He is widely quoted for his unique approach to brand identity and innovation.
Quotes by Marty Neumeier
If our rational brains were deprived of emotion, even the most banal decisions would become impossible.
If you find it hard to describe your idea, don’t fix your description. Fix your idea.
We’ve been trained by Industrial Age marketers to believe anything good is already on the shelf.
All the lessons of invention come down to this: The best design tool is a long eraser with a pencil at one end.
If we can’t find valuable work, it’s not because we’re in a recession; we’re in a recession because we can’t find valuable work. We’ve been confusing cause and effect.
When your goal is to describe a vision for the future, information is not enough. People are up to their necks in information. What they need is a way to imagine life after the change, and compare it with life today. That’s why it’s called a vision and not a plan.