No-limit hold 'em shows so well on TV, and games with small buy-ins have helped no-limit hold 'em (thrive). The bad player doesn't get trapped for as much money as he would in a no-limit hold 'em game with a big buy-in.

There's now an avalanche of poker books coming out,

There's now an avalanche of poker books coming out. We have a reputation for putting out the very best books and we have no competitors in that respect. We're not putting out trivial books. These are like textbooks.

We've been fairly steady over all the years,