The league has huge concerns about being associated with gambling, so I understand banning the Las Vegas ad, even if I don't agree with it.

The concern is if there is any question about the integrity of the game or the sport, it would have a horrendous effect on the whole financial structure of sport itself.

I don't think they had any difficulty adding a third sponsor, even though we're in a soft economy.

I don't see it turning into Major League Baseball or NFL football. But it's still a growing segment of televised sports that works well as an economic unit.

If history is any guide, there seems to be an insatiable appetite for sports content in an immediate format. While people may not watch an entire event, people will know they can catch the end of the game just after 11 o'clock, or the start on Monday Night Football on their way home from work.

In sports, a significant majority of viewers are tuning into an event. But we all believe that announcers do make a difference, and we compensate them accordingly. You can not take an amateur and put them on a major sports property without cringing.

The interest will allow them to maintain their viewer base to the extent Lance participates in the channel. They can't be the Lance Armstrong Channel once he leaves competitive cycling.

It's an accepted strategy that has been widely used. You buy a premium product, and the increase in subscribers more than offsets the cost. Golf is a strong TV sport. I think you'll see the channel grow in subscriber base over the next two to five years.

It's not an empty threat, ... This will have a ripple impact across all manner of pro and college sports. I think in this situation the professional leagues and major college associations have to line up with ESPN in Washington or wherever necessary.

It's not an empty threat. This will have a ripple impact across all manner of pro and college sports. I think in this situation the professional leagues and major college associations have to line up with ESPN in Washington or wherever necessary.