Paul Arden
Paul Arden
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Full Name and Common Aliases
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Paul Arden was born as Ian Paul Druce in 1940, but he is best known by his pen name, Paul Arden. He later adopted the surname Arden.
Birth and Death Dates
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Born: February 12, 1931 (although some sources suggest February 1940)
Passed away: June 20, 2008
Nationality and Profession(s)
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Paul Arden was a British advertising executive and author. He was the Creative Director of Saatchi & Saatchi in London during the late 1970s and early 1980s.
Early Life and Background
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Arden's family moved to the United States when he was just a young boy, but they returned to England after several years abroad. Arden began his career as an advertising copywriter before becoming a creative director at Saatchi & Saatchi. During his time at Saatchi & Saatchi, Arden developed a reputation for producing innovative and often provocative campaigns.
Major Accomplishments
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Arden's work at Saatchi & Saatchi played a significant role in shaping the advertising industry of the late 20th century. He was instrumental in creating many iconic ad campaigns that continue to be studied by marketing professionals today. Arden also went on to become a successful author, writing several bestselling books on creativity and inspiration.
Notable Works or Actions
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Arden's book "It's Not How Good You Are," published in 2003, became an international bestseller. This thought-provoking guide to creativity and innovation offers practical advice for achieving success in various aspects of life. Arden also wrote another bestselling book called "Feckin' Brilliant: An Honest Guide to Creativity."
Impact and Legacy
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Paul Arden's impact on the advertising industry cannot be overstated. His innovative approach to marketing and his ability to produce groundbreaking campaigns set a new standard for creatives working in the field. Arden's books continue to inspire entrepreneurs, marketers, and anyone looking to unlock their full potential.
Why They Are Widely Quoted or Remembered
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Paul Arden is widely remembered as one of the most innovative advertising executives of his generation. His ability to push boundaries and challenge conventional thinking has made him a legendary figure in the world of marketing. Arden's inspiring stories, insightful advice, and witty humor continue to resonate with readers around the globe, making his books and quotes timeless classics.
Arden's legacy extends beyond his own work as an advertising executive and author. He has inspired countless individuals to pursue creative careers and encouraged a new generation of marketers to take risks and challenge themselves creatively.
Quotes by Paul Arden
Paul Arden's insights on:
Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'
The world is what you think of it. So think of it differently, and your life will change.
Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great. To many people, being nice in order to be liked is more important. There's equal merit in that, but you must not confuse being good with being liked.
If, instead of seeking approval, you ask, ‘What’s wrong with it? How can I make it better?’, you are more likely to get a truthful, critical answer.
Steal from anywhere that resonates with inspiration or fuels your imagination. Devour films, music, books, paintings, poems, photographs, conversations, dreams, trees, architecture, street signs, clouds, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work will be authentic.
I watch TV more than I used to, and the commercials don’t impress me. The standard of execution is very high, but the standard of ideas is appalling.
All creative people need something to rebel against, it’s what gives their lives excitement, and it’s creative people who make the clients’ lives exciting.
There are rules in advertising, and those rules are self-imposed by the client companies because they don’t want their products to be seen as dishonest.