Nas is an artist who writes from his heart.

'Rapper's Delight' came from the TV entertainment show 'Good Times,' but when the times called for a shift in the narrative, artists answered, covering brutal truths in their rhymes that were uncomfortable for society to confront.

Over the course of my 20-year history as an executive in the music business and as the owner of a firm that specializes in in-culture advertising, I have come to the conclusion that the Grammy Awards have clearly lost touch with contemporary popular culture.

I never want to predict the relationship between music and advertising.

You think Jay-Z is going broke? LeBron is going broke? These guys have figured it out. They came from poor backgrounds, broken homes, and they figured out how to be businessmen. They become new aspirations.

To all of the artists that attend the Grammys: Stop accepting the invitation to be the upset of the year and demand that this body upholds its mission for advocacy and support of artistry as culture evolves. Demand that they change this system and truly reflect and truly acknowledge your art.

I look at the artists as mini media companies, like if Beyonce is ESPN and Lady Gaga is Discovery.

I've started to believe that the agency business is a great ingredient of a much bigger business - more than just what typical advertising agencies have done.

I always felt like the Academy was very late in acknowledging things. I've seen them do it with hip hop when it should have been acknowledged. It was already penetrating mass levels of culture and radio, and yet they wouldn't give it a proper category.

Does the Grammys intentionally use artists for their celebrity, popularity, and cultural appeal when they already know the winners and then program a show against this expectation? Meanwhile, the National Academy of Recording Arts and Sciences hides behind the 'peer' voting system to escape culpability for not even rethinking its approach.