Ice fishing has become a fairly high-tech activity.

Ice fishing has become a fairly high-tech activity, with many winter anglers becoming tech-savvy by using fish locators, GPS units and underwater video cameras. By putting fishing information in an easy-to-access format on the Web, we hope to not only encourage ice fishing but also help anglers be successful and safe while they are on the ice.

They've put a lot of content on it that will appeal to Gen Y.

We were lucky to get Terry to help us with this project. He is not just an expert angler but also a gifted teacher. Terry puts on dozens of fishing seminars throughout the year, so he knows how to convey his knowledge to anglers in an understandable and entertaining way.