Selling is not the same thing as talking. Listening is the most important part in any sales job to close the sale.

Customers don’t get convinced because we start being unconvinced about convincing them, percentage of rejection becomes zero when we start our sales pitch with confidence. Say it with confidence & get an understanding audience, and most importantly, when you get successful do not hesitate to thank the customer for choosing something which you made them choose, make it look like their victory because when they feel good about their choice – they will keep coming back.

Customers mentioning that they want to buy something from you, but still tell you there’s no real value in it; two things are happening: one they are bargaining, and two you have failed as a salesperson in creating the utility or need for your product.

One plus one equals two, it’s not a simple logic because it takes effort to make it two from one; people keep chasing the “ones” without realizing the value of addition. Selling is a science mixed with psychology, it takes similar time just a different approach to sell multiple products to one customer than running behind multiple customers to sell a product each.

Micromanagement could have unintended consequences. Instead of getting people in line, it may cause them to leave.

Don't Hire Good....Hire Great.

Effective Sales is about breaking the habitual routine of buying and selling, this is applicable to both — the buyer and the seller. An habitual routine is something where both the parties are happy with what they do on a regular basis and may not have any motivation to change direction. The habitual routine breaks when a salesperson decides to follow a different approach more suitable to the situation and in the process be able to persuade the buyer to break-free from their routine.

Sales is all about helping the customers in making the buying decisions we want them to make, salesperson must understand the customer's level of need without getting bothered about the budget, the budget can easily be influenced by the necessity & solutions offered to fulfill that need, more than providing a positive solution a confident & effective portrayal of the efforts will win the client's trust.

People want to be educated not sold. They will sell themselves if you just commit to educating.

Sometimes doing work at own time & pace, kills the timely impact it may have on the result. Needs are time-bound and our decision to time them as per our convenience results in a loss of time & connection with the customers.