#Hotelstrategy
Quotes about hotelstrategy
In the ever-evolving world of hospitality, "hotel strategy" represents the art and science of crafting experiences that captivate guests and drive business success. This concept encompasses a wide range of elements, from innovative marketing techniques and revenue management to exceptional customer service and sustainable practices. At its core, hotel strategy is about understanding the intricate balance between operational efficiency and guest satisfaction, ensuring that every stay is memorable and every interaction is meaningful.
People are drawn to quotes about hotel strategy because they encapsulate the wisdom and insights of industry leaders who have mastered the delicate dance of hospitality. These quotes often provide inspiration and guidance, offering a glimpse into the minds of those who have successfully navigated the challenges of the hotel industry. They serve as a source of motivation for hoteliers and hospitality professionals, reminding them of the importance of adaptability, creativity, and a guest-centric approach. Whether you're a seasoned hotelier or an aspiring hospitality professional, exploring quotes about hotel strategy can ignite new ideas and reinforce the timeless principles that underpin successful hotel management.
TripAdvisor has always been a top-funnel platform, not a bottom-funnel one. Now, thanks to a new feed-oriented design, fresh content from over a thousand influencers and Facebook integration, it (finally) takes a step back in the customer journey: no longer a OTA / metasearch engine /review site hybrid, therefore, but an inspirational site for curious travelers
As new, more affordable players entered the hotel's realm (such as Airbnb focusing more and more on boutique properties), OTAs had to reinvent and adapt, in order to survive the next generation of distribution, where boundaries between OTAs, metasearch engines, review sites, marketplaces and bed banks will be just a semantic issue
Soon enough, end users (hotels, apartments, b&b, etc.) could be able to manage the entire suite of Google advertising from a single, simple extranet, decreeing the end of hotels' dependence to third-parties (web agencies and vendors)
I have personally never bought this over-simplistic portrait of the industry, made of Rebel Alliance’s ewoks (small startups) fighting evil stormtroopers (established companies) with bare hands and rocks.
TripAdvisor may have found a new youth with the new feed-based design, but it is still worth half of what it used to be four years ago.
What could be the next steps for Amazon? Very likely, acquisitions. Expedia stock value dropped from over $150 to $110 in one year and, with 1:14 stock ratio (Amazon stock reached an astonishing $1,400), the acquisition would give Bezos the technology and know-how necessary to forcefully enter the travel landscape and compete with Google.
The recent complete hotel SERP redesign marked another milestone in Google's travel domination plan: The new design goal is to keep users as much as possible in the search engine, without the need to search info on OTAs or metasearch engines.
With a comprehensive overview of the properties, advanced filters, rates, availability and both aggregated and native reviews, photos (and a worldwide coverage), why should a user exit the Google SERP and go on an OTA or (God forbid!) a brand.com?
It is no mystery that friction during the booking journey is one of the biggest problems in our Industry, and (probably) only Google can solve it
In order to survive, trivago desperately needs OTAs to start investing again, so what better opportunity to reward them with the more visible slots, even when the rate on the official brand.com is cheaper?