#Metasearch
Quotes about metasearch
In the vast digital landscape, where information is abundant yet often overwhelming, the concept of "metasearch" emerges as a beacon of clarity and efficiency. Metasearch represents the art of aggregating and synthesizing data from multiple search engines, providing users with a comprehensive and streamlined view of available information. This powerful tool transcends the limitations of individual search engines, offering a broader perspective and saving valuable time for those seeking knowledge. People are drawn to quotes about metasearch because they encapsulate the essence of curiosity and the relentless pursuit of understanding. These quotes often highlight the importance of seeing beyond the surface, encouraging individuals to explore diverse viewpoints and embrace the richness of information that the digital world offers. In a world where data is king, metasearch serves as a reminder of the importance of discernment and the value of a well-rounded perspective. Whether you're a researcher, a student, or simply a curious mind, the allure of metasearch lies in its promise to illuminate the path to knowledge, making it an indispensable tool in the quest for truth and insight.
TripAdvisor has always been a top-funnel platform, not a bottom-funnel one. Now, thanks to a new feed-oriented design, fresh content from over a thousand influencers and Facebook integration, it (finally) takes a step back in the customer journey: no longer a OTA / metasearch engine /review site hybrid, therefore, but an inspirational site for curious travelers
As new, more affordable players entered the hotel's realm (such as Airbnb focusing more and more on boutique properties), OTAs had to reinvent and adapt, in order to survive the next generation of distribution, where boundaries between OTAs, metasearch engines, review sites, marketplaces and bed banks will be just a semantic issue
Soon enough, end users (hotels, apartments, b&b, etc.) could be able to manage the entire suite of Google advertising from a single, simple extranet, decreeing the end of hotels' dependence to third-parties (web agencies and vendors)
I have personally never bought this over-simplistic portrait of the industry, made of Rebel Alliance’s ewoks (small startups) fighting evil stormtroopers (established companies) with bare hands and rocks.
TripAdvisor may have found a new youth with the new feed-based design, but it is still worth half of what it used to be four years ago.
What could be the next steps for Amazon? Very likely, acquisitions. Expedia stock value dropped from over $150 to $110 in one year and, with 1:14 stock ratio (Amazon stock reached an astonishing $1,400), the acquisition would give Bezos the technology and know-how necessary to forcefully enter the travel landscape and compete with Google.
The recent complete hotel SERP redesign marked another milestone in Google's travel domination plan: The new design goal is to keep users as much as possible in the search engine, without the need to search info on OTAs or metasearch engines.
With a comprehensive overview of the properties, advanced filters, rates, availability and both aggregated and native reviews, photos (and a worldwide coverage), why should a user exit the Google SERP and go on an OTA or (God forbid!) a brand.com?
It is no mystery that friction during the booking journey is one of the biggest problems in our Industry, and (probably) only Google can solve it
In order to survive, trivago desperately needs OTAs to start investing again, so what better opportunity to reward them with the more visible slots, even when the rate on the official brand.com is cheaper?